Optimised landing page around common flower names, their origins and the scientific naming, aimed at converting people into deeper-level guides around caring for flowers purchased from the brand.
Sample copy:
Closely related to the lily and with a long history of cultivation at Latitude 40° North – an area spanning Ukraine and Turkey along with the Caspian Sea and even all the way to China – tulips have been seen as a symbol of wealth and abundance through the ages.